2008-11-24 - HSM organised the Fifth Partner Conference in Kuala Lumpur, Malaysia

In keeping with the yearly changing location that has taken the regional participants to Bangkok, Lisbon, Cairo and Athens up to now, the Malaysian capital was the next in line. The main topics were again the introduction of new products, new sales and marketing strategies and the joint exchange of experience. The event took place at the wonderfully designed and outstanding five-star Sunway Resort Hotel & Spa with adjoining zoo and amusement park.

The conference started on the evening of the 29th of October, 2008 with greetings by Managing Director Corporate Companies Irene Dengler and a welcoming dinner. With live music, this presented the first opportunity for discussions between the guests. In the meantime, many of the HSM partner have known each other personally for some time which expressed itself in the unusually cordial and relaxed atmosphere. Together, hibiscus blossoms, the national flower of Malaysia and the symbol of the conference, were painted on canvases. These pictures will be hung in the new HSM administration building in Frickingen that presumably will be dedicated in April 2009.

After the greetings on the first day of the conference by Managing Director Hermann Schwelling, Dietmar Dengler, Managing Director Global Sales and Marketing, and Irene Dengler informed the participants about the current status and newest developments at HSM.

Next, the Malaysian Dealer OfficeDotCom introduced himself and spoke about his strategy for exploiting the market in Malaysia. After this extremely interesting point on the agenda, Christof Bader, head of sales for international markets, and Stefan Schraff, head of marketing, reported on the newest products, their positioning in the market and the marketing strategies of HSM. In addition, Stefan Schraff explained the new brand strategies.